Empowering your people to be the best they possibly can be, in every role, relationship and task that matters.
Maximy is a whole-of-life leadership development and human augmentation company.
Our purpose is two-fold:
We believe that everyone is a leader. Starting with the leadership of self and expanding outwards, formally and informally, into the different roles we play.
We work with organisations that are committed to being the best possible. That commitment is the starting point.
We offer many different services to help your people to be the best possible. That's why we always start off getting to know your context and needs.
Here we are focusing on our coaching and Practice Ninja offerings.
Three ways we help your people grow. Each offering is distinct. Together they cover a wide spectrum of development, from building a coaching culture to practising the hardest conversations.
A practical accelerator that equips your people with core coaching skills, a shared coaching mindset, and the tools to be each other's thinking partner.
Expert coaching engagements matched precisely to the real need. Our discovery process and network of accredited coaches ensure your people work with someone who is the best possible fit.
Your people work with professionally trained actors to experiment, rehearse high-stakes situations in a safe space, and build real muscle through repetition and honest feedback.
Coaching isn't just for senior leaders. When your people at every level can act as thinking partners for each other, the whole organisation gets better at solving problems, developing talent, and building trust.
Our accelerator is a series of practical, interactive workshops and practice gyms. Through a blend of coaching, teaching, practice and experimenting, it covers the core ingredients of coaching.
A belief and approach to working with people that focuses on helping them think, learn, and find their own way forward, rather than immediately giving them answers or telling them what to do.
Listening with full attention and asking powerful, thought-provoking questions.
Using the GROW coaching framework, a tried and tested approach to support real coaching conversations.
With so many coaching providers and a growing number of AI coaches, we distinguish ourselves through our process, standards and commitments. Quality and fit are everything. We don't just assign a coach. We invest time upfront in understanding the real coaching need, so every engagement is calibrated to the person and the organisation.
One consistent point of contact who understands your organisation and its needs.
A Discovery Coach works with each coachee and their stakeholders to identify the real coaching need, agree objectives, and create a 360° picture before a coach is assigned.
Two best-fit coach options, the type and number of sessions, and any relevant extras such as 360s, psychometrics or trio calls.
All accredited with AC, APECS, EMCC or ICF. Three levels available: Foundation, Senior Professional and Master Coach.
We evaluate every engagement through reflection, stakeholder feedback and outcome measures, so you know what's working and where it's making a difference.
It's all too easy to assume the coaching need is understood. We invest time in getting to know the real need before assigning a coach. A Discovery Coach works with the coachee and their stakeholders to:
AI can be used to augment and enhance the coaching experience.
Our solution helps to create real value and add impact by bringing together human experts and AI.
Knowing what to do is not the same as being able to do it under pressure. Practice Ninjas close that gap.
Most development stops at insight. You learn something, you nod, you go back to your desk. Practice Ninjas go further. Your people work with professionally trained actors to experiment with new approaches, rehearse high-stakes situations in a safe space, and build real muscle through repetition and honest feedback.
The actors are trained in presence, impact and communication. They are not there to judge. They are there to help your people try things, get it wrong, adjust, and try again until it feels natural. The feedback is immediate and specific, so people leave knowing exactly what shifted and what to work on next.
This is one of the most differentiated things we offer. There is no other way to rehearse a difficult conversation before it actually matters.
A selection of feedback from people who have worked with our coaches — from FTSE 100 boards and Olympic teams to leaders across the private, public and third sectors.
Patrick is fantastic. A significantly skilled and inspiring man. It enables weight to be lifted from my shoulders, alleviates some isolation in my professional life and is generally a hugely empowering process.
Annie helps me navigate opportunities and challenges in a way that is unique to me and my specific situation. She never tells me what I should do. She helps me find my own path.
Two years of the best quality coaching I could only have dreamed of. Firm and inquisitive, compassionate and inspiring. My journey continues to push, inspire and guide me.
Scott really does have a performance edge. His skills and knowledge were vast which enabled me to reflect, expanding my box of self-owned possibilities.
Tracy is excellent. I have been able to open up as I never have before, there was no judgement. They were always trying to have me reflect and decide on my next steps.
Shirley helped me look at important challenges in a very clear way and tackle the most difficult situations head-on. Excellent at asking you questions you should be asking yourself.
At Maximy, we only work with professionally trained and accredited coaches. We are committed to quality and standards. All coaches are accredited with a recognised coaching body.
| Coach level | Training & experience | 1hr virtual | 1hr face-to-face* |
|---|---|---|---|
Foundation / Accredited Coach Trained, insured, supervised and accredited |
100+ coaching hours | £350 | £650 |
Senior Professional Coach Minimum 250 proven hours, ongoing CPD |
120hrs training, 250hrs logged | £400 | £800 |
Master Coach Highest accreditation level, 2,500 proven hours |
200hrs training, 2,500hrs logged | £500 | £1,000 |
* Minimum 2 hours required for face-to-face sessions. An end-to-end management fee applies to all engagements.
| Coach level | 90min virtual | 2hr face-to-face* |
|---|---|---|
| Foundation / Accredited Coach | £650 | £1,500 |
| Senior Professional Coach | £800 | £1,850 |
| Master Coach | £1,000 | £2,250 |
Maximum group size of 12.
| Format | 1hr virtual | 2hr face-to-face* |
|---|---|---|
| 1:1 Practice Ninja session | Starting rates at £400 | Starting rates at £1,000 |
| Group & team workshops / accelerators | Ranging from £2,500 to £12,000 | |
We'd love to understand your organisation's needs and talk through what would be most valuable. Every engagement starts with a conversation.
Book a discovery call
