Maximy
Maximy · Leadership Development and Human Augmentation

Coaching and Practice Ninjas at Maximy

Empowering your people to be the best they possibly can be, in every role, relationship and task that matters.

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Two people in a one-to-one coaching conversation
A group session with people seated in a circle
A leader in conversation, talking and gesturing
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200+
Expert coaches, tutors, Practice Ninjas & facilitators
25yrs
Of leadership development experience
1000s
Leaders developed worldwide
Pressure tested
With FTSE 100 companies, Olympic teams and the Military
A person standing at a clifftop opening, looking out towards the sunrise

Who we are

Maximy is a whole-of-life leadership development and human augmentation company.

Our purpose is two-fold:

To help organisations to maximise success and positive impact by supporting their people to be the best possible leaders at all levels.
To aid people to live the fullest and most impactful lives by supporting them to be the best possible leaders of their whole lives; being the best they possibly can be in their different roles, relationships and tasks that matter.

We believe that everyone is a leader. Starting with the leadership of self and expanding outwards, formally and informally, into the different roles we play.

How we work with you

We work with organisations that are committed to being the best possible. That commitment is the starting point.

We offer many different services to help your people to be the best possible. That's why we always start off getting to know your context and needs.

Here we are focusing on our coaching and Practice Ninja offerings.

People talking in small groups in an open office

Our coaching and practice ninja offerings

Three ways we help your people grow. Each offering is distinct. Together they cover a wide spectrum of development, from building a coaching culture to practising the hardest conversations.

01
Coaching 101
For all levels and roles

A practical accelerator that equips your people with core coaching skills, a shared coaching mindset, and the tools to be each other's thinking partner.

02
1:1, Group and Team Coaching
With accredited professional coaches

Expert coaching engagements matched precisely to the real need. Our discovery process and network of accredited coaches ensure your people work with someone who is the best possible fit.

03
Practice Ninjas
Actors trained in presence, impact & communication

Your people work with professionally trained actors to experiment, rehearse high-stakes situations in a safe space, and build real muscle through repetition and honest feedback.

01

Coaching 101

For all levels and roles

Coaching isn't just for senior leaders. When your people at every level can act as thinking partners for each other, the whole organisation gets better at solving problems, developing talent, and building trust.

Our accelerator is a series of practical, interactive workshops and practice gyms. Through a blend of coaching, teaching, practice and experimenting, it covers the core ingredients of coaching.

Much more value can be created when your people...
Know and embrace coaching. They understand what it is and actively use it as a way of supporting each other.
Act as thinking partners for each other. Supporting each other to create more objective views, leverage enablers, experiment, and address constraints.
Foster high-quality thinking atmospheres. Building trust and respect, addressing biases, constructively challenging, and giving and receiving high-quality input.
Build their skills on an ongoing basis. Developing their coaching resource kit over time.
What people leave with
Coaching mindset

A belief and approach to working with people that focuses on helping them think, learn, and find their own way forward, rather than immediately giving them answers or telling them what to do.

Coaching skills

Listening with full attention and asking powerful, thought-provoking questions.

Coaching process

Using the GROW coaching framework, a tried and tested approach to support real coaching conversations.

Tracy Barr
Tracy Barr
Programme Lead, Coaching 101
›Chartered Occupational Psychologist
›ICF Accredited Coach (PCC level)
›Accredited Coaching Supervisor
›Executive Fellow, Henley Business School
›Lead tutor, Professional Certificate in Executive Coaching, 20 years
›Licensed: MBTI, Firo-B, OPQ, 16PF, 360 feedback
02

1:1, Group and Team Coaching

With a network of professionally accredited coaches

With so many coaching providers and a growing number of AI coaches, we distinguish ourselves through our process, standards and commitments. Quality and fit are everything. We don't just assign a coach. We invest time upfront in understanding the real coaching need, so every engagement is calibrated to the person and the organisation.

What you can expect
A dedicated Relationship Manager

One consistent point of contact who understands your organisation and its needs.

Discovery Coaches

A Discovery Coach works with each coachee and their stakeholders to identify the real coaching need, agree objectives, and create a 360° picture before a coach is assigned.

Precise matching

Two best-fit coach options, the type and number of sessions, and any relevant extras such as 360s, psychometrics or trio calls.

A network of accredited coaches

All accredited with AC, APECS, EMCC or ICF. Three levels available: Foundation, Senior Professional and Master Coach.

ROI tracking

We evaluate every engagement through reflection, stakeholder feedback and outcome measures, so you know what's working and where it's making a difference.

How Discovery Coaching works

It's all too easy to assume the coaching need is understood. We invest time in getting to know the real need before assigning a coach. A Discovery Coach works with the coachee and their stakeholders to:

›Clarify what would be most valuable now
›Gather feedback from stakeholders where helpful
›Reflect on what they've already tried
›Connect personal, relational and organisational dynamics
Augmented Coaching

AI can be used to augment and enhance the coaching experience.

Our solution helps to create real value and add impact by bringing together human experts and AI.

03

Practice Ninjas

Actors trained in presence, impact and performance

Knowing what to do is not the same as being able to do it under pressure. Practice Ninjas close that gap.

Most development stops at insight. You learn something, you nod, you go back to your desk. Practice Ninjas go further. Your people work with professionally trained actors to experiment with new approaches, rehearse high-stakes situations in a safe space, and build real muscle through repetition and honest feedback.

The actors are trained in presence, impact and communication. They are not there to judge. They are there to help your people try things, get it wrong, adjust, and try again until it feels natural. The feedback is immediate and specific, so people leave knowing exactly what shifted and what to work on next.

This is one of the most differentiated things we offer. There is no other way to rehearse a difficult conversation before it actually matters.

Skills you can practise
Career conversations
Influence and negotiation
Presentation skills
Important and difficult conversations
Feedback conversations
Stakeholder and executive presence
Learn Rehearse Get feedback Build the muscle
Explore different coaching topics

What people have said

A selection of feedback from people who have worked with our coaches — from FTSE 100 boards and Olympic teams to leaders across the private, public and third sectors.

“

Patrick is fantastic. A significantly skilled and inspiring man. It enables weight to be lifted from my shoulders, alleviates some isolation in my professional life and is generally a hugely empowering process.

Former CHRO
French Bank (UK business)
“

Annie helps me navigate opportunities and challenges in a way that is unique to me and my specific situation. She never tells me what I should do. She helps me find my own path.

Managing Director
Professional Services Company
“

Two years of the best quality coaching I could only have dreamed of. Firm and inquisitive, compassionate and inspiring. My journey continues to push, inspire and guide me.

Executive Leader
Consulting Company
“

Scott really does have a performance edge. His skills and knowledge were vast which enabled me to reflect, expanding my box of self-owned possibilities.

Former Managing Director
Virgin Active, UK
“

Tracy is excellent. I have been able to open up as I never have before, there was no judgement. They were always trying to have me reflect and decide on my next steps.

MD
French Bank (UK business)
“

Shirley helped me look at important challenges in a very clear way and tackle the most difficult situations head-on. Excellent at asking you questions you should be asking yourself.

Head of Operations
Telecomms Company

Let's talk about what your people need.

We'd love to understand your organisation's needs and talk through what would be most valuable. Every engagement starts with a conversation.

Get in touch

Book a discovery call

Pick a time that works for you and we'll talk through what would be most valuable for your organisation.

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